Privacy Policy

Last Updated: January 2026

Shaping Futures Ltd ("we," "us," "our," or "Company") operates the website shapingfuturesltd.co.uk. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website.

Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our website. By accessing and using shapingfuturesltd.co.uk, you acknowledge that you have read and understood this Privacy Policy.

Information We Collect

We collect information in the following ways:

• Personal Information: When you voluntarily provide it (e.g., name, email address, phone number) through contact forms, newsletters, or account registration.
• Automatically Collected Data: Including IP addresses, browser type, operating system, pages visited, time spent on pages, and referral sources.
• Cookies and Tracking Technologies: We use cookies, web beacons, and similar technologies to track your activity and preferences.
• Usage Data: Information about how you interact with our site, including clicks, searches, and page navigation patterns.

How We Use Information

We use the information we collect for the following purposes:

• To provide, operate, and improve our website and services.
• To send you promotional materials, newsletters, and affiliate offers (with your consent where required).
• To track affiliate commissions and performance metrics.
• To conduct website analytics and understand user behaviour.
• To respond to your inquiries and provide customer support.
• To comply with legal obligations and protect our rights.
• To personalise your experience and deliver relevant content.

Cookie Policy

We use various types of cookies on our website:

• Essential Cookies: Required for website functionality and security.
• Analytics Cookies: Help us understand how visitors use our site (e.g., Google Analytics).
• Affiliate Tracking Cookies: Used to track referrals and attribute commissions to affiliate partners.
• Marketing Cookies: Used for targeted advertising and promotional purposes.

You can control cookie preferences through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. However, blocking cookies may affect website functionality. For more information, visit www.allaboutcookies.org.

Third-Party Links

Our website contains links to external gambling operators and affiliate partners, including non-Gamstop casinos and bookmakers. We are not responsible for the privacy practices, policies, or content of these third-party websites. We strongly encourage you to review their privacy policies before providing any personal information or engaging in gambling activities. Your use of linked websites is entirely at your own risk.

Your Rights

Under UK data protection law, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, you have the following rights:

• Right of Access: Request a copy of personal data we hold about you.
• Right to Rectification: Request correction of inaccurate or incomplete data.
• Right to Erasure: Request deletion of your personal data (subject to legal exceptions).
• Right to Restrict Processing: Request limitation of how your data is used.
• Right to Data Portability: Request your data in a structured, machine-readable format.
• Right to Object: Object to processing for marketing and profiling purposes.
• Right to Lodge a Complaint: Contact the Information Commissioner's Office (ICO) at www.ico.org.uk.

To exercise these rights, please contact us at the email address provided below.

Data Retention

We retain personal data only as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Typically:

• Contact information is retained for as long as you remain subscribed to our communications.
• Analytics and usage data are retained for up to 24 months.
• Affiliate tracking data is retained for the duration of the affiliate partnership plus applicable legal holds.
• Log files are retained for security and compliance purposes as required by law.

You may request deletion of your data at any time, subject to legal and contractual obligations.

Contact Us

If you have questions about this Privacy Policy, wish to exercise your data rights, or need to report a data breach, please contact us:

Email: privacy@shapingfuturesltd.co.uk

We will respond to all data subject access requests and inquiries within 30 days, or as otherwise required by UK GDPR.

This Privacy Policy is effective as of January 2026. We reserve the right to update this policy at any time. Significant changes will be communicated via email or a notice on our website.